The tradition of authentic Italian espresso has just arrived to New York with the opening of the Lavazza Café, on
31 August, at the brand-new Eataly store, at the junction between Fifth Avenue and Broadway, just a stone’s
throw from the Flatiron Building in central Manhattan.
Designed exclusively for Eataly New York, the Lavazza Café is a unique venue that represents the essence of
authentic Italian espresso.
Open every day from 7 a.m. until 11 p.m., the café offers a menu featuring not only traditional coffee recipes, but
also a mouth watering range of seasonal drinks: classic espresso, espresso macchiato, cappuccino and bicerin
— the delicious coffee-based drink from Piedmont. Visitors can also enjoy cold drinks such as cremespresso,
caffè shakerato and a series of American classics reinterpreted in true Lavazza style.
Intended to be the ultimate embodiment of Italian style, with every espresso served the Lavazza Café will pay
tribute to the long and successful history of Italian tradition, in a store which, for the Italian food industry, is one
of a kind. The café is about more than just espresso and cappuccino: the hospitality, service — and of course
the décor and layout — will all reflect the brand’s identity and what Lavazza represents in New York and
worldwide.
The Lavazza Café at Eataly New York will be an emblem for the history and value of true Italian coffee, which is
a fundamental part of Italy’s culture and identity. It is also a prime opportunity to showcase the special qualities
of espresso on the international scene.
Since the first Eataly opened in Turin, it has shared Lavazza's vision of quality and authenticity. This philosophy
is not only expressed through the long-standing partnership between the two, but also in the desire to allow the
rest of the world to discover Italy's food manufacturing traditions.
The Eataly format, designed by Oscar Farinetti, can already be found in Turin and two other locations in
Piedmont, as well as in Bologna, Milan and Tokyo, where visitors can find out more about the food of Italy and
also the country’s identity. Lavazza, the number 1 coffee in Italy and a fundamental part of the national culture of
food, just had to be a part of this exciting new venture. “We are very pleased to be involved in Oscar Farinetti’s new project”, confirmed Giuseppe Lavazza, Group Vice
President, “and the Lavazza Café at Eataly, a shrine  to culinary greatness, will  further consolidate the
international image of top quality Italian  food. It’s a decision that fits well with our strategy of international
development.”
A series of tasting sessions will be held during the year, further emphasising the cultural value of Eataly. Coffee
lovers and interested members of the public will also be able to find out more about the flavour and sensory
qualities of espresso, thanks to a series of meetings and seminars on the theme of Italian coffee, to be run by
experts from the company’s Training Centre and hosted at the Lavazza Café.
The story of Lavazza tells of a successful business but is also about a family that has worked passionately for
four generations to reconcile quality,  tradition and modernity with the vision  of a large group, now present in
more than 90 countries worldwide.